About the Project
Greenstone designs and supplies handcrafted soapstone masonry heaters for homeowners looking for efficient, long-lasting radiant heating. With multiple heater models, custom designs, and different veneer options, the website needed to communicate a complex product range without making the buying journey complicated. The redesign was aimed at presenting these options clearly while helping visitors understand the products and take the next step with confidence.
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Services
SEO, Website Redesign, Website Development
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Region
USA
Our Endeavor
Greenstone’s products require more explanation than a typical heating website. Visitors need to understand how soapstone masonry heaters work, why they are different from conventional heating systems, and which design or configuration may suit their needs. We redesigned the website to make this information easier to understand while giving the products a stronger visual presence.
The redevelopment focused on creating a cleaner structure around Greenstone’s heater range, with dedicated product and gallery content that allows visitors to explore different models, designs, and customization possibilities. We used the product imagery to communicate the craftsmanship and finished installations while making important product information easier to find.
We also refined the navigation and content structure to create a more natural path from product discovery to consultation. Alongside the redesign and redevelopment, SEO improvements were made to strengthen the website’s visibility for relevant searches and help potential customers find Greenstone while researching masonry heaters and sustainable heating solutions.
The result was a more focused digital experience that presents Greenstone’s products with greater clarity, makes the range easier to explore, and gives potential customers a clearer path toward taking the next step. The redesigned website contributed to a 40% increase in consultation inquiries, giving Greenstone a stronger digital channel for generating new customer interest.