Learning & Education
UI/UX, Development and Maintenance
Texas, USA
Web
Confusing Website Structure
The website’s layout was difficult for users to understand, and the outdated design hurt credibility—an important factor in the e-learning industry. Although DangerousGuitar possessed the required trustworthiness, the website did not highlight it.
Awareness of the Brand
Few knew the Dangerous Guitar. It is difficult for first-time users to trust the website enough to pay for a course. This indicated the need for a stronger, more widely recognized digital presence.
Control Over Content
Eliminating the client’s dependence on the web agency to handle content, which took days to weeks for simple modifications. Dangerous Guitar struggled to meet business and content expectations and add new features and integrations due to WordPress and agency constraints.
Outdated Website Technology
The website was out of date and constructed on an old, sluggish framework that was neither mobile-enabled nor responsive. Not only was the website failing to provide the easy and engaging experience required to compete in a highly competitive market, but uploading new content and editing old ones was a time-consuming, costly, and technical effort. Overall, the technical platforms that powered their website were incapable of growing and expanding alongside the organization.
Loading Time Needed Optimization
Website needed optimization to load rapidly. This required paying special attention to all of its aspects, including the videos and photos, as visitors demand a fast response and won’t wait for a website to load their options for several seconds.
Lack of Competitive Edge
The client was constantly struggling to keep ahead of the competition. The customer wanted various complex and one-of-a-kind website features, but the antiquated framework in use prevented them from being developed, giving the company no competitive advantage.
Our team implemented the following features to achieve the client’s goal:
Our re-engineered website helps the admin update dozens of new Guitar courses daily without slowing down the system.
We embedded customizable, responsive forms for registrations, course material, and payments to accommodate all screen sizes.
Multiple subscription plans were created with easy billing dates, renewal reminders, expense tracking and payment choices.
Stripe payment service was integrated. The integration made it easier and safer for the client to get paid in a variety of ways.
We updated the website’s architecture, responsive design, and color combos to improve usability and modernize the design.
Adaptive streaming eliminates buffering. Fast video playback and auto-quality switch please viewers. Videos use less bandwidth.
The website’s resources area offers unique tools like a scale generator, chord builder, tone generator and bass tuner tool.
Courses have been organised into relevant structures based on playing style, level of competence, and topic.
Courses have been organised into relevant structures based on playing style, level of competence, and topic.
The client was overjoyed to see that our work was free of defects. The Dangerous Guitar’s upgraded digital learning experience effectively tells the brand story and promotes its validity as a top guitar education website, according to feedback from partners, notable guitarists, and students.
Increase in Student Enrollment
Increase in Session Duration
Increase in Generated Revenue