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Every enterprise business needs to have an online presence to survive in this competitive world because a professional-looking website will increase its success. However, building a high performing, scalable website is not that easy, thanks to content management system (CMS) software.

Because with CMS, you don’t have to write code to create posts or pages, nor do you have to know any HTML or CSS to modify the look and feel of your website. You’ll have several options in the market for website builders, but WordPress is the most popular choice for developers and business owners.

Here arises the question why? Why WordPress is the best CMS platform for development? What made this CMS so famous? Let’s continue with this post to find out why?

Since the launch of WordPress in 2003, it has been liked by most developers and business owners and has grown to one of the best Content Management System (CMS) platforms in the world. Its unique features, versatility, and flexibility have fixed its place as one of the top CMS tools for many years.

Seeing the continuous growth and popularity of WordPress, there are no signs of slowing down this fantastic website builder platform. We have done some research to ease you in learning more about the uniqueness and the various features of WordPress. But first let’s have a quick look at some amazing WordPress facts.

Some Interesting WordPress Facts

  1. WordPress is now powering 39.5% of all websites, which is up from powering 35% of sites in 2020.
  2. If we count only websites that use CMS (Content Management System), WordPress has a market share of 64.1%.
  3. WordPress is used on 14.7% of the internet’s top websites.
  4. More than 500 websites are built using WordPress, while only 60/80 per day are built on platforms like Squarespace and Shopify.
  5. The WordPress plugin directory features more than 55,000 plugins.
  6.  WooCommers powers 22% of the world’s top one million eCommerce websites.

Biggest Brands in the World Using WordPress Actively

1. BBC America

BBC America is are renowned television network that brings a variety of programs, including lifestyle, drama and science-fiction series, movies, etc

2. Sony Music

Another name on the list is Sony Music Entertainment Inc. which is a global music company, and its website is also on WordPress

3. Microsoft News

The news site of Microsoft is also created with WordPress. It features a magazine-style layout to showcase their stories, news, and updates.

4. The Walt Disney Company

The Walt Disney Company also runs its website on WordPress and features recent news and multiple sections, including careers, philanthropy, etc.

5. Facebook Newsroom

The prominent social media platform, Facebook, uses WordPress to publish its news and announcements

6. Toyota Motors Brasil

The official website of Toyota Motors Brasil is also created using WordPress with minimal content in the header slider and products showcase.

Top Reasons to Choose WordPress for Development?

It doesn’t matter what kind of website you want to build because you can quickly develop any website with WordPress. There are no limitations in this aspect, as you can make any website for your business.

1. Better User Experience

The themes and plugins of WordPress work together to make your business website professional, attractive, and user-friendly. This gives visitors a seamless user experience, and they enjoy browsing your WordPress website. The better your website will perform, the longer users will stay, and this leads to a lower bounce rate and increased conversion rate on your website. Even if you want to improve your website’s SEO (Search Engine Optimization) rankings, WordPress can be the ideal choice for you.

2. Easy Customization

WordPress empowers millions of websites all over the globe and has become the first choice of every second person. But that does not mean they are well experienced or well trained with the WordPress platform. This is only because of its simple user interface, multiple functionalities present in the dashboard, and easy-to-understand options.

Anyone can effectively use WordPress, whether it is a beginner or an experienced developer, thanks to a plugin, themes, and tools of WordPress. Its themes and plugins can help anyone to build dynamic and beautiful websites.

3. Themes And Plugins Of WordPress

WordPress comes with plenty of pre-built themes and plugins, which gives developers and designers easy to build a dynamic and professional-looking website. The increased functionality and SEO optimization features make your website user-friendly on every device, whether a desktop, smartphone, tabs or any other device. With all these choices and features, you can make your website the way you want. You can even find WordPress themes as per your business category.

Like themes, WordPress also offers you a variety of plugins for all your needs. Plugins are the best and easiest way to add functionality to your WordPress website. Some popular plugins include Yoast SEO, WooCommerce, Google XML, Jetpack, Google Analytics, and more.

4. WordPress is Responsive

When you use WordPress to build a website, you don’t have to worry about the responsiveness of your website because almost every theme of WordPress is responsive. With a shift to mobile-first indexing by Google, having a business website that is not responsive harms the online presence of your business. A responsive website design will help you perform your website optimally on all devices, which in turn helps you to improve user experience, leading to higher organic traffic.

5. WordPress is a Secure Platform

This is one of the main reasons behind the popularity of WordPress. WordPress is quite a secure and safe website-building platform for any business. It has its own team of WordPress developers who take complete responsibility for making your WordPress website safe from malicious attacks, viruses, and hacking. WordPress takes special care in developing safe to use and entirely secure sites from data breaches.

6. WordPress is Free and Open Source

If you are looking for a feature-rich site and don’t have the budget, WordPress can be the ideal choice. WordPress is a free platform; you just need to download and install it without paying anything. WordPress is an open-source platform that allows you freely edit, modify and tweak the code to suit your needs. There are very few features that require payment and have to do with technical modifications like CSS editing. Apart from this, WordPress is an entirely free platform.

7. Built-in Blogging System

A built-in blogging platform is one of the most beneficial features of WordPress. It allows you to build a blog on a website at no additional cost. This is because WordPress works on a default blogging configuration that further customizes and optimizes your blogs. WordPress allows you to control everything on your blog in the same place, whether it’s tagged to spam solutions, media to Gravatars or comments to widgets.

8. WordPress is Easy to Use & Maintain

What distinguishes WordPress from all other content management systems is its extreme user-friendliness. WordPress is meant to be accessible by everyone, from programming pros to beginners. Anyone can visit the official WordPress website and download the software. From there, it is a matter of minutes to set it up on your domain and have your own WordPress.

WordPress gives new entrepreneurs much-needed freedom at zero cost when it comes to small business owners. The best thing is WordPress editor is intuitive and very easy to use as it enables non-experts to upload content and modify pages without any hassle. Building new pages, changing themes, and updating existing content can be done in WordPress in just a few clicks.

9. Smooth Third-Party Integration

If you plan to build a website, you indeed have a goal in mind. May it simply showcase your work online, generate leads for your business, or streamline information for users. Whatever your goal is, you use a few other applications to achieve them, like analytics applications, social media platforms, email, marketing. WordPress is a kind of platform that many of the other online tools you use will integrate. Whether it connects through plugin or API, the process to connect these tools in your workflow is way too easy.

10.  SEO Plugins

When you choose WordPress for web development, optimizing for higher ranking becomes simple and easy. All you have to do is to install the right Plugin. WordPress has a lot of SEO plugins, here are the top three names that you can use in your website.

1. Yoast SEO Plugin

Yoast SEO is famous all over the world and has millions of downloads all over the world. Yoast makes website optimization processes simple for even the least tech-savvy person on the planet. Here is how this plugin helps you:

  • Yoast helps you optimize the content you write with your focus keywords.
  • It assists you with content creation
  • It provides SEO title and meta description templating

2. Google XML SiteMaps

With this SEO friendly plugin, building complex XML sitemaps becomes simple. These maps make your website’s structure easy for search engine crawlers to understand. Moreover, every time time you publish a post, this plugin notifies search engines of your new content.

3. Google Analytics

Google Analytics plugin is both easy and powerful plugin, here are the reasons why?

  • You don’t have to leave your WordPress dashboard to see the Google Analytics reports.
  • With Google Analytics you can study which pages of your website stand out on your website with detailed statistics.
  • You can also check how many clicks your banner ads, outbound links, and affiliate links.

Final Words

With the above discussion, it is easy to say that WordPress is one of the robust and most reputed content management systems that you can use for your next development project. Whether you are a user or an experienced businessman, the truth is you need a CMS that requires less work. WordPress does the same for you because it’s simple and easy to understand.

Still, if there is room for dissatisfaction and want to know more about why WordPress is the best CMS? We are here. With a team of certified developers, Nascenture is here to help you learn more about WordPress development and give you more reasons to use WordPress for your enterprise business. Get in touch with us to discuss how to launch a WordPress site that can scale your business.

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